General / August 2, 2017
As an industry reliant on chemically-processed formulations and solutions, the beauty market is continuously challenged with finding new ways to minimize its negative impact on the environment. And in today’s landscape, eco-friendliness is more important than ever to consumers, making it even more challenging for cosmetic products to meet these demands.
While many top brands in the cosmetic industry are busy fine-tuning product ingredients and formulations to meet the needs of environmentally friendly consumers, they may be missing out on the low-hanging fruit: the product packaging itself.
By utilizing the latest sustainable packaging materials, cosmetic companies can package products that thoroughly align with their brand’s eco-friendly messaging. It’s one thing to have a greener product, but when you combine that product with greener product packaging, the result is a more authentic brand experience for customers.
Sustainable materials can connect consumers with your packaging in more ways than one. Aside from promoting eco-friendliness, sustainable materials can add a modern touch to your packaging, and ultimately, help distinguish your brand from outdated competitors.
Whether it’s cosmetic, snack food, or coffee packaging, many consumers today expect contemporary product packaging to exude sustainability or provide compostable options in some way. Sustainable packaging materials can help you achieve both and more with your cosmetic products.
Like other packaging markets, cosmetic and personal care packaging must balance product quality with economic costs and material waste reduction. The more aligned your sustainability efforts are with your business goals, the easier it is to effectively transition a quality product from supply chain to store shelves, and into people’s homes (and eventually the landfill).
For flexible packaging solutions that are sustainable, economical and impactful, you’ll need an expert packaging partner by your side.
Fill out our sidebar form today to connect with an expert here at Eagle and learn more about the wide range of cosmetic and personal care packaging solutions we offer.
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