General / April 5, 2017
In the food industry, very few markets have made a bigger splash than the meal kit home delivery market. This delivery model combines the best of two significant consumer trends – convenience and health consciousness.
This previously untapped market has blown the doors open, providing premium meal options for virtually every type of consumer in the food industry with healthy ingredients delivered right to their doorstep. There’s nowhere to go but up, right?
Without a doubt, the potential for the meal kit and grocery delivery model is truly massive. However, it still comes with its fair share of challenges for printing and packaging converters as well as meal kit companies themselves including:
With high-barrier packaging capabilities and several single-serve options, flexible packaging is the perfect remedy for the concerns above. Sealant additives and coatings provide insulated layers of protection to the product package while high-barrier films work to prevent the permeation of unwanted moisture, oxygen and vapor.
Flexible packaging also provides consumers with more eco-friendly, sustainable material choices that leave a smaller impact on the environment and local landfills after use.
While a certain degree of waste is inevitable both with standard grocery shopping and meal kit home delivery alternatives, you can expect to see flexible packaging play an increasingly larger role in minimizing the waste in newer food markets.
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