Eagle Flexible Packaging :: Pouch Innovations Drive Flexible Packaging Growth

Pouch Innovations Drive Flexible Packaging Growth

As consumers increasingly demand convenient packaging and eco-conscious manufacturing, innovation to meet those needs has made pouches the fastest growing segment of packaging. Beyond these needs, brands are also interested in adopting flexible pouch packaging to help grow their visibility and shelf performance while keeping costs down.

Pouches have continued to evolve with the demand and are not only getting stronger but also smarter. New films and polymers are being developed all the time, and interactive “smart” technologies such as AR (augmented reality) and NFC (near-field communication) provide customers with far more information that what can merely be printed on the package.

Flexible packaging manufacturers—and the whole industry—are highly motivated to continue to develop new solutions and innovate in the current climate. Single-use plastics aren’t merely falling out of favor, but almost every industry has come to recognize the environmental damage caused by the amount of discarded plastics in our landfills and oceans. To avoid becoming obsolete in the packaging landscape, advancements in materials aim to:

  • Increase the amount of recycled content in film materials
  • Increase the recyclability of pouches by creating new kinds of laminations not requiring adhesives
  • Create new film materials that are recyclable and/or compostable
  • Motivate municipalities to improve recycling and composting practices

Ultimately, the flexible packaging industry is reaching for sustainability through:

  • Bio-based and compostable plastics
  • Single-layer recyclable pouches
  • Curbside recycling compatibility

Even though most consumers would prefer sustainable packaging, convenience and usability features often win in the final purchase decision, so innovations in sustainability and usability can sometimes compete for resources. But for the good of the industry and ultimately the end user, both must continue forward. Plus, manufacturers and brands can use both kinds of features as selling points. After all, if packaging protects the product, keeps food items fresh, helps consumers make informed buying decisions with interactive features, and reduces one’s carbon footprint, it’s a purchase that consumers can feel great about all around.

To explore your options for flexible packaging for your products, give us a call or contact us!