General / July 14, 2017
A wide range of markets, including the pharmaceutical, beauty and food industries, experience the negative effects of counterfeit product packaging on a far too frequent basis. As this counterfeiting epidemic continues to cause problems for brands both big and small, it’s more important than ever to keep product labeling and packaging in check.
Fortunately, flexible packaging makes it much easier for brands to follow proven anti-counterfeiting techniques that best fit their needs.
For a custom overt or covert anti-counterfeiting solution, roll stock film is the perfect companion for watermark brand protection. For those who aren’t familiar, a watermark is essentially an image that validates official product branding right on the packaging. This embedding method makes it incredibly challenging for counterfeiters to duplicate your packaging and is quite simple to pull off with the right packaging materials.
With roll stock film products, you can implement watermarks in a very visible way or in a more discrete, hidden way.
For flexible packaging, the most common type of 2D barcode is the Quick Response (QR) code. 2D barcodes work well with both larger and smaller sized packages and are a reliable way to authenticate brand identity.
In addition, their ability to collect customer information can be used to compliment your sales and marketing strategies.
Holograms are three-dimensional and created using special films and laminates that not only look visually striking, but can also be used to add anti-counterfeiting security to your packaging.
And hologram technology continues to evolve, making it an excellent resource to consider whether it’s for the sole purpose of reinforcing your branding or taking your packaging’s anti-counterfeiting measures to the next level.
Labeling a package with radio frequency identification (RFID) tags is a high-tech method of anti-counterfeiting that’s become more popular in recent years. These tags greatly reduce product authentication issues by helping brands keep track of important data insights including real-time access to select consumer information.
Of course, there are several other effective anti-counterfeiting techniques aside from the four described above. With that said, finding the technique that works best for you relies on a variety of factors including your budget, your goals, the types of packaging materials you’re using and the product itself.
To learn more about connecting the dots between flexible packaging and brand authentication, partner with Eagle Flexible Packaging today.
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