General / May 14, 2018
Candy brings a smile to the face, and satisfaction to the sweet tooth—and so much more to the American economy. Even with increased interest in healthy eating and living, and consumers cutting back on sugar, candy and confections are a special treat that add a touch of celebration to parties, holidays, get-togethers, and sometimes just making it through the day! But the candy industry also adds up to nearly half a million jobs, directly and indirectly, across production, transportation, and retail sales. A number of candy trends add new challenges and opportunities for the candy and confection industry.
A healthy lifestyle prioritizes fresh, all-natural and un-refined ingredients, the occasional confection can still be enjoyed and savored. And candy manufacturers are even offering choices that can be indulged in with less of that “guilty” feeling. By using less-refined natural sweeteners, dark chocolates, heart-healthy nuts and seeds, real fruits, and more, that splurge of sweetness can even give back toward a healthy diet. Confectioners can get on board with consumer interest by embracing these opportunities:
Candy may be a common impulse buy, but with a selection so diverse, packaging is critical for standing out—whether a planned or in-the-moment purchase. Packaging helps differentiate confections not only by visual appeal, but the functions that it serves and the values it represents.
Bulk candy is every kid’s dream, but oversized packaging can result in major stomachaches! But as consumers focus more on healthy eating habits, they also are more intentional about portion control. Being able to put a package down after enjoying a nice snack is made even better when that package is resealable. A bag with a zippered closure keeps confections fresher with less exposure to air so that the next serving is as enjoyable as the last. And it’s a helpful feature for larger shareable packages so that the whole family can have a taste.
The candy industry is big business, but poised to continue to innovate as consumers support change with their tastebuds and dollars. Looking to innovate with your packaging? Give us a call or reach out to get started.
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