General / February 22, 2017
Digital media has created a plethora of new outlets for brands to promote products and reach consumers, but there’s no denying the power behind the physical product package itself. No matter which factors are influencing where your marketing team places its focus, not spending enough time on product packaging can end up hurting your product’s appeal more than you think. If you sense your product’s packaging design is being neglected, then it might be time to reassess the market, the competition and your options.
There are many different warning signs that indicate your product might be ready for a flexible packaging upgrade. You can start by asking the following questions:
While your answer may vary depending on the industry you’re working in, it’s generally best practice to update your packaging every 3-5 years. Packaging technology, marketing departments, design teams and even your entire business can change significantly in 5 short years. If you haven’t upgraded your packaging in over 5 years, then now’s the time to take a fresh look and consider implementing more modern designs and technology.
For most businesses, this question should be asked regularly for all areas of the company. But when it comes to product packaging, this question is particularly important in helping you determine what works and what doesn’t.
Product packaging that appears out of date and unfashionable is almost a guaranteed way to lose out to the competition every time. While this doesn’t mean you have to follow trends and play copycat, it’s important to be aware of these trends and start thinking of ways in which they can be applied to your brand in a unique way.
Health-conscious and eco-friendly consumers are growing demographics who are not only concerned about product ingredients, but also the materials used to package the product. If you’re not already utilizing sustainable packaging solutions, then you might not be connecting with this market as well as you could be.
There are many factors to consider when determining if it’s time for a packaging upgrade, but addressing the three questions above is a great place to start.
If you think it’s time for a new look, partner with Eagle Flexible Packaging today and we’ll help you make the best choice for your product.
Sign up for our Newsletter