General / January 8, 2018
A number of the growing trends in food quality and packaging are migrating into another industry near and dear to many consumers’ hearts: pet food. The more we know, the more concerned we are about what we put into our bodies, and how responsibly we dispose of what isn’t consumed. And responsible pet parents feel the same way about their “fur children”—with good reason. They too should have quality food. And of course, good-for-the-environment packaging is a win for everyone inhabiting this planet. Flexible packaging meets many needs in the pet food industry, and gives manufacturers an edge in increasing sales to a committed consumer base. Check out these benefits in flexible cat and dog food packaging.
In a sea of cans and paper-based multi-wall bags, brands adopting flexible packaging really stand out. Flexible packaging offers a number of advantages over traditional packaging on the store shelf:
Once the pet parent brings their cat or dog food home, the benefits continue.
When the pet food is all gone, your customers are literally left holding the bag. But flexible packaging is a great choice because of what happens after the product is used up.
Pet food manufacturers are embracing the flexible packaging format for repackaging, and even rebranding, to meet the needs of their audience and expand their reach to new buyers. Will you join them and make your products stand out on the shelf—and outstanding at home? Give us a call or contact us to discuss your packaging options and get started!
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