General / June 29, 2017
If you want to improve your product-to-package ratio, gusseted bags and pouches are a great choice. Compared to lay-flat bags, gusset bags increase filling volume and can hold an increased amount of weight.
In addition, gusset bags are a recommended stand-up packaging option for brands that want more space to display their product’s unique features and nutritional facts.
We’ve mentioned some of the advantages gusset bags provide, but what exactly are they, anyway?
Without getting too technical, it is essentially material that’s added to a flexible pouch to create more space and strengthen its structure. Typically, it is added to either the sides of a pouch, or, the bottom of a pouch.
Both styles provide brands and consumers with a unique array of advantages and features.
Side gusset bags and pouches are less box-shaped, which means they usually take up less space on the shelf. Some would argue, however, that side gusset bags are less aesthetically pleasing as a shelf display. But overall, side gusset bags still provide plenty of canvas space for displaying and marketing your brand – it mostly comes down to personal preference.
Side gusset bags are a popular choice for snack food packaging, dry ingredient packaging and even frozen food packaging.
Rather than lying flat, these bags stand upright and tend to be more versatile in terms of size and shape. In other words, not all bottom gusset bags have to be box-shaped. But as mentioned above, the overall size of a bottom gusset bag is often larger, even if they’re holding the same volume of product. If you choose to go with a box pouch style, however, you’ll have four sides available to advertise your product.
Bottom gusset bags are commonly used for confectionary packaging, pet food packaging and coffee packaging.
Both bag styles can be specifically constructed to meet your product’s unique requirements. Whether you need added quad sealing, rounded corners or clear product windows, our experts at Eagle Flexible Packaging can help you plan and strategize.
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