General, Innovation, Preformed Pouches, Sustainable Packaging / July 16, 2018
Laundry is already quite the household chore, and bulky detergent bottles (for liquid) and boxes (for powder) only add to the effort. Thankfully, flexible packaging provides an ideal alternative, no matter the type of soap detergent.
Standup pouches with resealable pour spouts greatly reduce packaging bulk while improving usability for the laundry soap consumer. These soft-sided bags are easier to store, lighter weight to handle, and make it so much easier to pour that last drop into the wash (without making a mess, which is so common with traditional rigid containers).
Multi-layer flexible packaging provides all the product protection manufacturers (and end users) need: moisture and light can’t penetrate, and it can even keep out funky odors and resist punctures. With such durability and ease of use, those giant jugs just became obsolete. Flexible packaging is also more efficient to transport, with more units in less space, reduced weight, and therefore an overall lower cost in fuel and fees. And once the package is empty, it results in much less waste than traditional packaging, and can even be manufactured from recyclable or compostable materials.
Of course, the soap market is much broader than laundry detergent, so the applications for flexible packaging are extensive in this segment of the personal care market:
Visual appeal on store shelves comes from the combination of the unique packaging format plus broad custom printing capabilities. With more printable real estate than available on a rigid container’s adhesive labels, a brand can communicate much more to consumers with flexible packaging, including usage and safety tips, ingredients, and sustainability/responsible manufacturing features.
Consumers increasingly demand natural and healthful ingredients across food and personal care markets, and soaps and detergents are no exception. High quality natural products combined with responsible and efficient flexible packaging is highly appealing to today’s consumers. Are you looking to transform your soap brand with flexible pouch packaging? Give us a call or contact us to get started!
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