General, Innovation, Preformed Pouches, Sustainable Packaging / July 2, 2018
Smoked or cured meat snacks, like sausages, salami, or jerky, are great impulse buys to feature at checkout counters. But you can add great value for your customers with a step up to exceptional flexible packaging.
The most common packaging types used for meat snacks are very simple, with few features:
While basic packaging may be adequate for a quick snack, it can produce more waste in multi-serving packs and doesn’t provide any protection if the entire serving isn’t consumed all at once.
On the other hand, stand-up pouches are a significant upgrade for cured meat snacks.
The snack industry continues to thrive and grow—even with the booming healthy living movement. Health-conscious consumers are eating smaller meals and snacks multiple times per day, rather than just the traditional 3 primary meals. High-protein/low-carbohydrate meals and snacks are also popular as they support a number of prominent dietary approaches, including paleo and keto. This creates a great opportunity for snack meat manufacturers, especially if the products also have other health-conscious features, such as organic, non-GMO, or grass-fed sourcing. Additionally, flexible packaging features can support brand positioning and messaging through offering the features mentioned above, especially as they make the consumer experience better and can represent a responsible company making use of sustainable, recyclable, and low-impact supplies.
Our stand-up and other preformed pouches give meat snack manufacturers a number of ready-to-go choices—but the options don’t end there. Customized solutions take your packaging to the next level so you can stand out with a design uniquely yours.
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