General / January 27, 2017
For successful brands, it’s no secret that a product’s packaging is just as important as the product itself. Flexible packaging companies work tirelessly with engineers to push pouch packaging forward, and while finding the perfect design is essential for grabbing a customer’s attention, there are also a number of practical features that customers expect.
Let’s take a closer look at 5 common packaging features that are most important to consumers.
Press-to-close zippers are a popular closure feature used in just about every market. Whether your package contains spice seasoning or dry pasta, this feature is one of the most reliable ways to maintain product freshness.
Since many customers are already familiar with press-to-close zipper openings and have experience using them, it’s a feature that can reinforce consumer trust and confidence in your brand.
Tear notches make it easy for consumers to open pouches with a simple pull and tear. This feature might seem like a minor detail, but consumers will notice if it’s missing right away. And if your package does lack a tear notch, it can result in immediate dissatisfaction for the customer as they struggle to open the pouch or bag upon first use.
Tear notches can add value to any package, but they’re most useful with packages that contain small or granular items that are prone to spilling out all over the floor if a package is ripped open by force or with a scissors.
Degassing valves are another feature that can be easily taken for granted. They serve a variety of purposes from food preservation to easy product dispensing. These valves are designed to extend product shelf life by preventing air and moisture from entering the bag.
Though most commonly used for coffee packaging bags, valve features can be a great add-on for any food product that requires airtight sealing and freshness.
Spouts and fitments are a unique flexible packaging feature that apply to a wide range of applications in the food, liquid and nutraceutical industries. Even household chemicals and cleaning products can be capped off with various types of spout and fitment features.
The goal behind most spouts and fitments is to provide a new level of functionality that improves the pouch’s ability to both dispense and reseal products.
Clear product windows have been around for a while, but they’re becoming more and more popular in today’s market with a higher demand for honest messaging. Consumers like to know exactly what they’re getting, and clear product windows are one of the best ways to provide transparency for customers and build trust.
No matter how good the artwork on your packaging is, shoppers will likely feel more comfortable purchasing a food pouch that features a transparent product window. Product windows are important to consumers because they inspire consumer confidence and show that the brand is confident in what it’s selling, too.
To see some of these great features in action, partner with Eagle Flexible Packaging today! We provide a diverse selection of preformed pouches including stand-up pouches, shaped pouches quad style pouches and more that can be custom-tailored to your specific packaging needs.
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